Taylor Lorenz
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Frazer Harrison / Getty Images Twinfluencers Are Taking Over the Internet
Why so many famous YouTubers and Instagram stars are twins
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Taylor Lorenz / Instagram Instagram Wants Memers to Like It Again
After a series of account purges, meme pages are at war with their platform. Now Instagram is trying to smooth things over.
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Instagram / The Atlantic Where Everyone’s an Influencer
Inside Instagram’s annual beach party, where Hollywood and social media collide
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Taylor Lorenz A Wikipedia for Generation Z
Famous Birthdays has become a go-to database of teen culture—and is ushering in a whole new generation of stars.
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Taylor Lorenz TikTok Stars Are Preparing to Take Over the Internet
A new wave of online creators is here.
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Sol de Zuasnabar Brebbia / Getty The Slackification of the American Home
Stretched for time, some households are starting to operate more like businesses.
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Emma Chamberlain Emma Chamberlain Is the Most Important YouTuber Today
Teens are abandoning hyper-produced personalities for people who seem just like them.
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Virojt Changyencham / Getty How to Speak to Someone Who’s Suffering
A cancer patient wants the world to understand that bad things can happen to good people.
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Katie Martin / The Atlantic The Problem With Verification
Verification scams are rampant on social media. What if that’s because the whole system is broken?
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@FASHIONAMBITIONIST Welcome to the Era of Branded Engagements
An influencer’s “surprise adventure” was apparently pitched to brands months before it even began.
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Sudan and the Instagram Tragedy Hustle
The Sudan Meal Project and similar accounts claim to be helping—but they’re really just a ploy to get more followers.
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Alon Brik / Shutterstock Why Teens Are Selling Clothes Out of Their Closets
On Depop, thrifted outfits and original fashion are the gateway to influencer status.
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Valentyn Ogirenko / Reuters There’s Nothing Wrong With Posing for Photos at Chernobyl
Influencer-style pictures are simply the way we document our lives now.
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Shutterstock The Groups Where Thousands of Facebook Users Ask for Money
Peer-to-peer aid groups have become a lifeline for those who can’t cover small expenses.
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Sol de Zuasnabar Brebbia / Getty When Grown-Ups Get Caught in Teens’ AirDrop Crossfire
Anytime young people get together, the pics start flowing.
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Jordan Strauss / Invision / AP The Real Difference Between Creators and Influencers
It’s not a gender thing.
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Shutterstock Uber’s Drivers and Riders Are Locked in a Pine-Scented Battle
Many passengers can’t stand air fresheners. Drivers say they’re just trying to provide a pleasant ride.
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Tfue / Youtube A New Lawsuit Could Transform How the Influencer Industry Is Regulated
The plaintiff’s lawyer says that “the time is now for content creators, gamers and streamers to stop being taken advantage of through oppressive, unfair and illegal agreements.”
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Exotic vector / Shutterstock The Groups Bringing Forum Culture to Facebook
Mark Zuckerberg’s vision for communities on his platform is very different from how users are gathering there organically.
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Tea by Ali / YouTube How Tea Accounts Are Fueling Influencer Feuds
As James Charles and Tati Westbrook battle it out, drama channels are raking in subscribers.
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