Spending significant money on each piece of clothing means seeing a purchase as an investment, not a cheap (and exploitative) thrill.
The tennis player is arguably the era’s greatest athlete, but she has fewer endorsements than other less-successful players.
The designer hasn’t made clothes in more than a decade, but his influence on modern fashion is stronger than ever.
Though it’s hard to define and record, the amount of money spent worldwide on vanity purchases is larger than the GDP of Germany, and it’s growing much faster than other markets.
Research shows that the brain finds pleasure in the pursuit of inexpensive things, and high-street chains and online retailers sites alike are cashing in.