But it doesn’t have to be.
Despite colleges dropping their testing requirements because of the coronavirus, students continue to sign up for the exams, believing that a score is the key to admission.
As universities plan to reopen, they continue to overlook the concerns of campus staff.
Admissions officers are in no position to evaluate the truthfulness of the applications they review.
More than 300,000 college students went overseas in 2016–17. Just a third of them were men.
The Great Recession scared a lot of students away from the humanities. Now administrators are trying to bring them back.
Universities are letting students take classes over again—a consequence of the pressure schools feel to ensure their “customers” are satisfied.
When so many students have outstanding grades and test scores, schools have to get creative about triaging applicants.
Cooperation among selective schools would make students’ lives easier. It would also likely run afoul of federal antitrust law.
Similar to e-commerce firms, online-degree programs are beginning to incorporate elements of an older-school, brick-and-mortar model.
Schools are moving toward a model of continuous, lifelong learning in order to meet the needs of today’s economy.
Despite assurances from policymakers that retraining is the key to success, such programs have consistently failed to equip workers with the preparation they need to secure jobs.
In recent decades higher-education institutions have tried to lure students with extravagant amenities, but some are finding that these attempts can actually threaten enrollment and retention.
The “typical” American college student is changing. Is Big Data equipped to keep up?
By tracking prospective pupils’ digital footprints, schools can make calculated decisions about their admissions outreach—for a price.
With increasingly sophisticated data, universities are constantly courting prospective attendees.