Washington, D.C. (June 1, 2017)—The Atlantic reached new audience highs in May, drawing 42.3 million monthly unique visitors to TheAtlantic.com (Omniture), and setting new records for daily unique visitors, page views, and concurrent visits. This achievement comes in a month when TheAtlantic.com rolled out a redesigned homepage to reflect the rapid pace of news today and The Atlantic’s growing editorial ambitions of the past few years, marked by a dramatic increase in the number of reporters on staff.
“During my time at The Atlantic, audience to our flagship site has grown from 2 million monthly uniques to more than 40 million,” said The Atlantic’s President Bob Cohn. “That’s exhilarating. What was especially noteworthy in May is that, in the midst of a punishing news cycle that fueled our journalists to do powerful and impressive coverage of the Washington story, the Atlantic piece that captivated the Internet doesn’t contain the words Trump, Russia, or covfefe.”
That article was the magazine’s much-discussed June cover story, “My Family’s Slave” by the late journalist Alex Tizon, published May 16, which defied a news cycle absorbed by political news to quickly become The Atlantic’s second most-read story of all time. The piece helped lead TheAtlantic.com to two consecutive record days of audience on May 16 and May 17, netting 4.4 million and 4.8 million uniques respectively. News reports, reactions, commentaries, critiques, and broadcast segments about the cover and the questions it raises spanned the world. The Atlantic also published a series of reports on contemporary slavery and reader response to the cover.