Washington, D.C. (March 8, 2016)—The Atlantic has released “A&Q,” an editorial project challenging popular answers to pressing questions—and turning the conventional Question & Answer format on its head. The project, which celebrates the magazine’s storied tradition of questioning the news rather than simply reporting it, arrives just as The Atlantic announces it is partnering with Wieden+Kennedy New York for the development of a related brand campaign.
In each A&Q, Atlantic reporters begin with some of the most frequently posed solutions to consequential matters of policy, and complicate those answers with thoughtful questions. The A&Q is presented in a custom dashboard showing 20 subjects. The first eight published today, including: How should the U.S. go about reducing its sky-high rates of gun violence? How can wages for men and women be made more equal? What are the best answers to stopping political polarization in the U.S.? How can the U.S. reduce rates of teen pregnancy? The remaining topics will be released over the next four weeks. Pitney Bowes is the launch sponsor of A&Q.
The A&Q model is connected to a new brand platform The Atlantic is developing that will launch in full later this spring. The Atlantic has signed renowned advertising agency Wieden+Kennedy’s New York office to create the consumer-facing campaign; more details will be shared in the coming months.