Washington, D.C., and New York, N.Y. (March 23, 2016)—Atlantic Re:think, The Atlantic’s creative marketing group, drove 60 percent of the company’s record-setting advertising revenue in 2015, producing hundreds of pieces of sponsor content for top global brands. Today, The Atlantic’s Senior Vice President and Publisher Hayley Romer announced that Michael Monroe will join The Atlantic as Vice President of Marketing/Head of Re:think. Romer also announced that Sam Rosen, who helped build and lead Re:think into a powerhouse over the past two-and-a-half years, is launching a new initiative responsible for brand engagement and loyalty, while also developing different revenue streams for The Atlantic.
“These moves could not come at a more exciting time, as the need to strategically evolve our team with tremendous talent is greater than ever,” said Romer. “Mike brings incredible creativity, experience, and leadership to Re:think at a moment when we’re continuing to invest in this key part of our company. Sam has been instrumental to the formation of Re:think and to our success as a creative content engine; he brings a deep passion for The Atlantic and brilliant marketing mind to this new role.”