On his decision to appoint Cohn sole president, Bradley writes in the same memo: “A first among equals as to extreme talent is Bob Cohn. [Bob and James] have formed a most-remarkable partnership. Now, I have asked Bob to step forward as president over the whole, both the editorial and publishing sides of the house. I don’t know that there is anyone more qualified in magazine publishing than Bob Cohn.”
“Under James’s decade of leadership, The Atlantic has reinvented itself for the modern media age,” said Cohn. “He safeguarded the future of our 159-year-old magazine by insisting we express its mission and heritage in the most contemporary ways, on any and (almost) all platforms that our audiences use. His moral leadership and uncompromising pursuit of excellence inspire and drive all of us here. To me personally, he’s been partner and friend on a fantastic journey, and I will sorely miss working with him.”
Bennet became editor in chief of The Atlantic 10 years ago this month, joining the organization from the New York Times, where he was Jerusalem bureau chief and White House correspondent. During his tenure, The Atlantic has dramatically increased its editorial reach and impact, reaching today an average monthly audience of 27 million. Under his leadership, the magazine has published countless high-impact cover stories, essays, investigations, and reports that have sparked widespread attention and influenced the national conversation. He was named Editor of the Year in 2012 by Adweek and 2009 by AdAge.
In stepping into the role of President, Cohn continues The Atlantic’s ambitious surge in audience, revenue, and impact. Cohn has led the business teams—print and digital sales team, creative marketing unit Atlantic Re:think, events division AtlanticLIVE, and strategic digital consultancy Atlantic Media Strategies—to record revenues and profits in the past two years. Total revenues across platforms and businesses have grown by 50 percent under Cohn’s leadership, as all groups continue to blow past benchmarks and set new industry standards.
In recent months, The Atlantic has been early to embrace new publishing platforms, forge new distribution and media partnerships, and expand its footprint in the U.S. and internationally.
Added Cohn, “We’ve been a leader in bringing new ideas and innovative technologies to both our journalism and our marketing platforms. That’s an essential part of our culture, and we intend to be more ambitious than ever pointing the way forward.”
Cohn joined The Atlantic in 2009 as editor of Atlantic Digital and in 2013 was named co-president and chief operating officer. He began his career at Newsweek, where he covered the Supreme Court, the Justice Department and the White House. He went on to Wired, where he served as executive editor for eight years before joining The Atlantic.