Washington, D.C. (October 29, 2014)—The pages of The Atlantic are coming to television in a new partnership with PBS NewsHour that will produce and air the first-ever regular broadcast adaptation of Atlantic reporting. For the series, which premieres tonight, the NewsHour and The Atlantic are collaborating to produce TV segments based on the magazine’s cover and feature stories for air on the NewsHour and to run online at PBS.org/NewsHour and TheAtlantic.com. Lincoln Financial is the advertising launch partner for the series.
“We’re excited to see our stories brought to broadcast, and honored to be working with the NewsHour to make it happen,” says James Bennet, The Atlantic’s President and Editor-in-Chief. “No one in the business cares more about journalistic integrity and depth.”
“We are thrilled to collaborate with The Atlantic, leaders in thought-provoking journalism. We share a commitment to finding fascinating stories about our world and giving them the time and the space to tell them well, on air, online and in print,” says Sara Just, Executive Producer of PBS NewsHour.
The NewsHour and The Atlantic plan to broadcast reports on a wide range of topics over the next six months. The partnership combines the strengths and sensibilities of both brands: The Atlantic’s ideas-driven journalism on issues of import, and the editorial depth and broadcast expertise of PBS NewsHour.