Washington, D.C. and New York, N.Y.--M. Scott Havens, President of The Atlantic, announced today that veteran digital publishing entrepreneur David Minkin has joined the company in the newly created role of Associate Publisher of Sales Strategy and Operations.
Minkin joins The Atlantic's sales and marketing teams with more than a decade's worth of experience as a digital strategist and innovator who has long emphasized the role data plays in understanding audiences and advertisers. Bringing that data-driven focus to The Atlantic, and working closely with Group Publisher Jay Lauf and Associate Publisher Hayley Romer, Minkin will manage sales planning and ad operations, play a key role in overall advertising strategy, and drive the implementation of new advertising technology on behalf of The Atlantic and its digital platforms, TheAtlantic.com, TheAtlanticWire.com, and The AtlanticCities.com.
"Having followed David's career for years, I am thrilled we were able to design a senior position that pairs his entrepreneurial spirit, passion for data and analytics, and marketing creativity with The Atlantic's industry-leading sales and marketing team," Havens said. "His hire underscores our commitment to leveraging new technologies and skills to work with our advertising partners in increasingly more sophisticated, ROI-driven ways."
Before joining The Atlantic, Minkin co-founded and was publisher of Breaking Media, a network of popular and influential business-to-business Web sites in the law, finance, and fashion industries--AboveTheLaw.com, Dealbreaker.com, and Fashionista.com, respectively. Under Minkin's leadership, Breaking Media became profitable with traffic of more than 3 million unique visitors per month.
Prior to joining Breaking Media in 2006, Minkin held a variety of digital sales and operations roles at Forbes.com, The Economist Group, and Euromoney Institutional Investor.
"I love that The Atlantic, in addition to being such a historic brand, is an innovation leader in the digital space," Minkin said. "It's incredibly exciting to work with Scott and the fantastic team he's assembled here as we continue to revolutionize what it means to be a media business in the 21st century."
Minkin joins several new members of the national sales team: Deirdre O'Connor, Integrated Sales Director in New York, who previously worked at Appssavvy; and Greg Panagiotis, Integrated Sales Director in Los Angeles, who came from HUGE.
About The Atlantic
Since its founding in 1857 as a magazine about "the American Idea" that would be of "no party or clique," The Atlantic has been at the forefront of brave thinking in journalism. One of the first magazines to launch on the Web in the early 1990s, The Atlantic has continued to help shape the national debate across print, digital, and event platforms. With the addition of its news- and opinion-tracking site, TheAtlanticWire.com, and now TheAtlanticCities.com on global cities, The Atlantic is a multimedia forum on the most-critical issues of our times, from politics, business, urban affairs, and the economy, to technology, arts, and culture. The Atlantic is the flagship property of Washington, D.C.-based publisher Atlantic Media Company.