Washington, D.C., and New York, N.Y.--Experiencing strong traffic across all topic terrains--from politics to technology to health--The Atlantic's three digital properties posted a record-setting month in August: TheAtlantic.com drew 10.8 million unique visitors, TheAtlanticWire.com attracted 3.3 million unique visitors, and the TheAtlanticCities.com broke 1 million unique visitors for the first time since launching less than a year ago.
"We had a terrific August on all three of our sites, both in terms of producing quality, must-share journalism and attracting our biggest-ever audiences," said Bob Cohn, editor of Atlantic Digital. "One thing I'm especially proud of is that no single story or set of stories drove our traffic. We were strong on all of our channels, and we did especially noteworthy work on topics ranging from the Olympics and the Mars Curiosity rover to the economy and the presidential campaign. Plus we had nice boosts from magazine stories, notably 'Fear of a Black President' by Ta-Nehisi Coates in our last issue."
Digital advertising revenue also hit highs across the three Web sites last month, increasing 47 percent versus the same time last year and marking a record August for Atlantic Digital. Year to date, digital ad revenue is up 52 percent and is tracking to beat 2011's revenue performance by more than 40 percent.
Following a growth trend, The Atlantic's Web properties continue to significantly outpace their performance compared to a year ago. In August 2012, monthly unique visitors to TheAtlantic.com increased 57 percent compared to August 2011, while UVs to TheAtlanticWire.com were up 27 percent. (TheAtlanticCities.com launched in September 2011, so a yearly comparison is not available.)
About The Atlantic
Since its founding in 1857 as a magazine about "the American Idea" that would be of "no party or clique," The Atlantic has been at the forefront of brave thinking in journalism. One of the first magazines to launch on the web in the early 1990s, The Atlantic has continued to help shape the national debate across print, digital and event platforms. With the addition of its news- and opinion-tracking site, TheAtlanticWire.com, and TheAtlanticCities.com, The Atlantic is a multi-media forum on the most critical issues of our times, from politics, business, and the economy, to technology, arts, and culture. The Atlantic is the flagship property of Washington, D.C.-based publisher Atlantic Media Company.