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The Living Archive
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The Living Archive

How does a company make that quarter turn with technology to stay competitive? “Disrupting Within” unveils four fascinating stories of iconic consumer brands that are reinventing themselves and their industries with storage technologies enabled by AWS. So how can the cloud empower traditional brands to adapt to a technology-driven world and transform themselves? Watch their journeys as they take on the unstoppable forces of market change. After all, a legacy isn’t built by standing still.

Episode 2: The Living Archive

The New York Public Library holds in its vast catalogue cultural treasures ranging from the impressive (like one of the rarest and most important documents in American history) to the surprising (like a collection of 50,000 historical menus). But to maintain accessibility—and keep square footage down—the library has turned to digital tools enabled by the cloud to inspire a new generation of users, like acclaimed restaurateurs Jody Williams and Rita Sodi (Buvette, I Sodi), who are now using the menu collection to make the old appealing again.

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Listening Better
Episode 1
Listening Better
How does a company make that quarter turn with technology to stay competitive? “Disrupting Within” unveils four fascinating stories of iconic consumer brands that are reinventing themselves and their industries with storage technologies enabled by AWS. So how can the cloud empower traditional brands to adapt to a technology-driven world and transform themselves? Watch their journeys as they take on the unstoppable forces of market change. After all, a legacy isn’t built by standing still.
The Living Archive
Now playing: Episode 2
The Living Archive
How does a company make that quarter turn with technology to stay competitive? “Disrupting Within” unveils four fascinating stories of iconic consumer brands that are reinventing themselves and their industries with storage technologies enabled by AWS. So how can the cloud empower traditional brands to adapt to a technology-driven world and transform themselves? Watch their journeys as they take on the unstoppable forces of market change. After all, a legacy isn’t built by standing still.
Driving Better Health
Episode 4
Driving Better Health
How does a company make that quarter turn with technology to stay competitive? “Disrupting Within” unveils four fascinating stories of iconic consumer brands that are reinventing themselves and their industries with storage technologies enabled by AWS. So how can the cloud empower traditional brands to adapt to a technology-driven world and transform themselves? Watch their journeys as they take on the unstoppable forces of market change. After all, a legacy isn’t built by standing still.