Episode 1: Listening Better
From the very moment the first Telecaster hit store shelves, the Fender name has embodied not just the wailing sound of an electric guitar. It’s the very embodiment of rock ’n roll. It has cemented its status as a household name, offering accessible instruments, along with bespoke creations with a master artisan’s touch. In 2019, Fender relentlessly pursues quality: It’s using technology and the cloud to help guitar lovers and idols alike make music.