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Listening Better
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Listening Better

How does a company make that quarter turn with technology to stay competitive? “Disrupting Within” unveils six fascinating stories of iconic consumer brands that are reinventing themselves and their industries with storage technologies enabled by AWS. So how can the cloud empower traditional brands to adapt to a technology-driven world and transform itself? Watch their journeys, as they take on the unstoppable forces of market change. After all, a legacy isn’t built by standing still.

Episode 1: Listening Better

From the very moment the first Telecaster hit store shelves, the Fender name has embodied not just the wailing sound of an electric guitar. It’s the very embodiment of rock ’n roll. It has cemented its status as a household name, offering accessible instruments, along with bespoke creations with a master artisan’s touch. In 2019, Fender relentlessly pursues quality: It’s using technology and the cloud to help guitar lovers and idols alike make music.

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Listening Better
Now playing: Episode 1
Listening Better
How does a company make that quarter turn with technology to stay competitive? “Disrupting Within” unveils six fascinating stories of iconic consumer brands that are reinventing themselves and their industries with storage technologies enabled by AWS. So how can the cloud empower traditional brands to adapt to a technology-driven world and transform itself? Watch their journeys, as they take on the unstoppable forces of market change. After all, a legacy isn’t built by standing still.
The Living Archive
Episode 2
The Living Archive
How does a company make that quarter turn with technology to stay competitive? “Disrupting Within” unveils six fascinating stories of iconic consumer brands that are reinventing themselves and their industries with storage technologies enabled by AWS. So how can the cloud empower traditional brands to adapt to a technology-driven world and transform itself? Watch their journeys, as they take on the unstoppable forces of market change. After all, a legacy isn’t built by standing still.
The New Playbook
Episode 3
The New Playbook
How does a company make that quarter turn with technology to stay competitive? “Disrupting Within” unveils six fascinating stories of iconic consumer brands that are reinventing themselves and their industries with storage technologies enabled by AWS. So how can the cloud empower traditional brands to adapt to a technology-driven world and transform itself? Watch their journeys, as they take on the unstoppable forces of market change. After all, a legacy isn’t built by standing still.