Take cupholders.

25% of car shoppers say they would switch to a different car brand if it offered a better spot for their favorite beverage.

For some drivers, a little extra heat makes all the difference.

66% of drivers say heated seats are the number one feature they most want in their next car. Blind-spot monitoring is number two.

Or consider wheel diameter.

With 21-inch wheels, the Platinum grade Toyota Crown stands a cut above other sedans, elevating it into an entirely distinct niche in the auto market.

Life on Earth is possible because our planet is located in the Goldilocks Zone, the distance from a star that creates the perfect conditions for life.

Only 0.89% of the confirmed 1,780 planets beyond our solar system meet the mark.

Humans and chimps share almost all the same DNA.

A mere 1.2% difference in genetic code separates our species from our closest living relatives.

Your own identity emerges out of an even smaller margin.

Human beings are 99.9% identical in their genetic makeup. That 0.1% is what makes you, well, you.