Crafted by The Atlantic’s marketing team and paid for by Square
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The Omnichannel Effect
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THE
Omnichannel Effect

Whether it’s in person, on social media, via newsletters or third-party apps, brands are looking for ways to bring themselves closer to their customers and communities.

But what are the benefits and best practices of adopting an omnichannel approach?
No matter your industry, this strategy can shape your business for the better—and future-proof your brand.
Find Out How
01

The Guide

Square and Atlantic Brand Partners surveyed independent business owners and employees to get to the heart of how omnichannel strategy is impacting brands, on both business and human levels. This whitepaper showcases our findings.
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01
The Future of Retail
These trends are reshaping how retail businesses serve their customers, and local shops are poised to win big over larger competitors.
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02
The Future of Restaurants
Whether it’s adopting contactless delivery or connecting with their local communities, restaurants are adapting to meet the needs of the moment—and charting a new course for their industry in the process.
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04
Building Brand Loyalty Starts With Your Staff
Independent businesses need to stay in touch with their employees’ and customers’ needs as they expand. The Kebab Shop, a rapidly growing, family-owned restaurant chain, offers a lesson in how to build brand loyalty using an omnichannel strategy.
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05
How the Pandemic Has Supercharged Omnichannel Growth
The ongoing COVID-19 crisis has changed the way consumers interact with retailers: Engagement has decentralized from brick-and-mortar storefronts to a constellation of in-person and online touchpoints. A new survey shows that brands who added new channels to their businesses during the pandemic benefited—and plan to keep them.
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