How Does Online Shopping Work Around the World?

Sponsor Content: Pitney Bowes

Thanks to the Internet, there are a billion people around the world who are potential new customers for the world’s businesses. So you just have to sell your product online and deal with more shipping-and-handling costs, right? Wrong. In many ways, the world’s customers are all different from each other. They come to the web with a distinct set of consumer expectations, tastes, and cultural norms specific to their home countries. There’s a good chance that the marketing you use in your community to sell the great product you make won't translate across the planet. Selling your product to all these new customers involves a lot more than just shipping it to a foreign country.

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