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The Atlantic Selects

A Snapshot of Cuba's Underground Private Sector

Apr 20, 2016 | 623 videos

Video by Alex Mallis, Bryan Chang, and Allison Pottasch

Ché Alejandro, a self-described “neo-hippie communist,” owns a tattoo shop in Havana, Cuba. Raul Castro began to loosen restrictions on private business ownership five years ago, but Alejandro’s shop still isn’t legal—he finds himself toeing the line in Cuba’s nascent free-market economy. This short documentary by Alex Mallis, Bryan Chang, and Allison Pottasch, The New Che of La Havana, is a smart profile of the trials of being an illicit business owner and free spirit in contemporary Cuba.