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The Big Question

What Do You Do to Feel More Creative?

Jul 22, 2015 | 28 videos
Video by The Atlantic

At this year's Aspen Ideas Festival, we asked a group of people who work in media and design to explain what they do to find inspiration. According to Tim Brown, the CEO of IDEO, it's important to avoid one thing: "Routine is what makes you not creative, I think. Routine causes you to stop asking questions." Other panelists include Kelly Leonard, Suleika Jaouad, Bran Ferren, Anne Libera, Brian Grazer, and JR.

The Big Question is a series inspired by The Atlantic's back-page feature.

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Authors: Kasia Cieplak-Mayr von Baldegg, Sam Price-Waldman, Daniel Lombroso

About This Series

Ideas and insights from leaders at the Aspen Ideas Festival