In The Wolf I Used to Be... a wild animal dreams of joining society, only to discover that he hates cubicle life. This animation was handcrafted by the team at Nearly Normal, a production studio in London, in collaboration with a "paper engineer," Cintia Bertaccini. The story is by Saulo Jamariqueli, a founder of the company.
Stills from the video
While the company has done work for major corporate clients, The Wolf I Used to Be... was an independent project and a chance for the creative team to experiment. On their site, they describe the process:
From the beginning we wanted to do a collaborative project where everyone could participate and contribute with ideas and time along the way. Nearly Normal was producing, but we didn’t want to have a director on this project. At first it was a bit mad because everyone had different ideas about which direction it should go. However the most important and most used phrase on set was “Let’s Try.”
A behind-the-scenes video shows the amazing amount of work that went into creating the characters and the sets in the short animation:
They've also shared the animatic -- the rough sketch that works out the timing of the final piece:
They have more details about the making of the video and photos on their site.
For more work by Nearly Normal, visit http://nearlynormal.tv/.
Via the Curious Brain.
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