This panoramic music video directed by Alan Wilkis and David Sosnow is actually a full 360º image, shot with Kogeto's HD Lucy camera. Kogeto's Lucy costs about a grand, but you can achieve the same effect with an iPhone by using their Dot attachment for $79.
Wilkis's catchy track features The KickDrums' Alex Fitts, and can be downloaded for free here. View full screen to appreciate the 360º perspective.
For more music by Alan Wilkis, visit http://wilcassettes.com/. For more videos by David Sosnow, visit http://www.davidsosnow.com/.
We want to hear what you think about this article. Submit a letter to the editor or write to letters@theatlantic.com.
Kasia Cieplak-Mayr von Baldegg is the former executive producer and general manager of Atlantic Studios at The Atlantic.