I Love Lucy was sponsored by Philip Morris for years in the 1950s. This commercial features their famous "living trademark" bellhop, Johnny Roventini, singing the jingle, "Call for Philip Morris!"
For more classic commercials, visit the Internet Archive.
We want to hear what you think about this article. Submit a letter to the editor or write to firstname.lastname@example.org.
Kasia Cieplak-Mayr von Baldegg
is the former executive producer and general manager of Atlantic Studios at The Atlantic