Last Stand by Michael Hirschorn

The Atlantic, July/August 2009

In the digital age, with its overabundance of information, the modern newsweekly is in a particularly poignant position. Designed nearly a century ago to be all things to all people, it Chaplin-esquely tries to straddle thousands of rapidly fragmenting micro-niches, a mainframe in an iTouch world. The audience it was created to serve--middlebrow; curious, but not too curious; engaged, but only to a point--no longer exists.

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