Updated at 2:48 p.m. ET on June 20, 2019.
On Tuesday, Marissa Casey Fuchs, a fashion influencer known on Instagram as @fashionambitionist, shared a video to her 160,000-plus followers. In it, her boyfriend, Gabriel Grossman, professes his love and tells her that she’s about to embark on “an extraordinary adventure.”
“I have the most important question of my life to ask you,” he says. “The problem is, we’re not really into traditional weddings. It’s not really our style.” But, he adds, he figured out how to provide “something to experience, enjoy, and, you know, capture for the ’gram so we know it happened.” The video had originally come from Grossman’s feed, and when Fuchs reposted it to her own, she added a caption: “WHAT IS HAPPENING?!”
The 48 hours since have been a whirlwind, as Fuchs embarked on a scavenger hunt, orchestrated by Grossman, that took her from New York City to Montauk to Miami to Paris. Along the way, she has collected two diamond-and-gold necklaces (which, fans can see from the packaging, came from the brand Jade Trau) and documented her every move on Instagram.
Between her posts, Fuchs has peppered in commentary from her fans to build excitement. “There’s a surprise engagement wedding (no one really knows right now) happening on @fashionambitionist Stories this Tuesday and I am completely invested in it!” reads a post she shared from one Instagram user, @geneelizabeth908. Media outlets including People, Elite Daily, and the Daily Mail all covered the drama as it unfolded. “Gabriel Grossman’s Instagram Story Proposal to Marissa Fuchs Is What Viral Dreams Are Made Of,” the Elite Daily headline reads. “Is this the most extravagant proposal EVER?” wondered the Daily Mail. Fuchs has gained more than 20,000 followers since first posting about the proposal.