Earlier this week, Chrissy Teigen posted a video on Instagram of herself posing artfully on the beach while her husband captured an endless stream of photos, including multiple angles and poses.
“Thank u for always supporting my Instagram dreams,” she wrote. “This train only moves because of you(r phone) … you are the tracks that lay the foundation … creating a direct path to hope and possibilities of likes and curated content. what u do is important. I will never take u for granted, my king.”
Like Michelle Obama, Jennifer Lopez, Meghan Markle, Beyoncé, and many influencers, in order to capture the perfect ’gram-worthy shot, Teigen relies on the help of her “Instagram husband.” When you start looking, you’ll see Instagram husbands everywhere you go. Over the Christmas holiday, a friend of mine posted a photo of an exotic beach littered with beautiful women. Standing about 10 feet away from almost all of them was a man holding a camera snapping photographs. “Instagram husbands working hard out here,” he wrote.
An Instagram husband can be any gender and sexual orientation, and he doesn’t have to be your actual husband. “Instagram boyfriend, or husband, is a loose term for whoever is the invisible person behind the camera of all of your Instagram photos,” Kaitlyn Tiffany recently explained on Why’d You Push That Button?, a podcast about technology. It’s the person who will stop traffic to get the perfect shot, or stand endlessly in the rain while you pose for photos.
In 2016, the editor Meredith Haggerty enlisted an Instagram husband, really just a woman she had hired through an app, to follow her around a fashion show and snap pics. “In this progressive age, love isn’t about gender, it’s about finding that special someone who can take flattering pictures of you,” she wrote. A Taco Bell ad released last fall parodies this concept. “I am an Instagram boyfriend,” a man says while hanging off a carousel to get the perfect shot of his girlfriend. “Wing murals, candids, staged candids, I get them all.”