One of the strange delights of the ephemeral web is that some sites, against all reason, seem never to die.
Take, for instance, the Dole/Kemp campaign website from 1996. It’s still there, in all of its dot-com-era glory. There are the links to speeches, interactive games, and information about Dole’s policy positions. (Plus, some light trash-talk about the opponent: “Bill Clinton Wants to Put ‘Big Brother’ in Your Computer,” it says on Dole’s page about Technology and the Internet.)
I mean, just look at this GIF of steam rising from a coffee cup and tell me you weren’t, for a moment, transported back to the days of dial-up and Netscape Navigator meteor showers.
Bob Dole never became president. But 20 years after his campaign website appeared online, the people who designed it shared their story with Mike Shields of The Wall Street Journal. Rob Kubasko and Vince Salvato were students at Arizona State University at the time.
“At that point if you didn’t have a website you were old and antiquated and Bob Dole didn’t need to seem any more antiquated than he was,” Kubasko told the Journal. “But was there a plan? Nooo! Literally it was, ‘we need to have a website, and it needs to be better than Bill Clinton’s.’”