I work some days from a small office in San Francisco, and every day, I gotta eat. For a stretch of several weeks this year, I obtained my lunch from an iPhone app called Sprig.
It’s a beautiful piece of software. A trompe l’oeil table offers a compact slate of choices for lunch and dinner, all photographed beautifully from above. On the day I’m writing this, I can get a Caesar salad ($11), blackened chicken with broccoli ($11), a lamb-kofta wrap ($11), a tequila-lime shrimp salad ($13), or a kimchi veggie bowl ($10). Everything is organic, with sources all specified. The chicken comes from Petaluma.
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I work some days from my apartment in Berkeley, and every day, I gotta eat. Two or three times a month, I obtain lunch or dinner from a network called Josephine.
The first time I encountered Josephine, its website was a bare page that instructed you to enter your phone number and “join our SMS list.” The design is only slightly more elaborate today; there’s still no iPhone app.
Josephine doesn’t prepare any meals itself. Instead, it screens home cooks and takes orders on their behalf. On the day I’m writing this, I can get carrot soup ($11) from Lisa in Oakland or pho ($13) from Hai in Emeryville. That’s it for tonight. Tomorrow, there’s chicken and dumplings ($11) from Suzie in Albany or veggie enchiladas ($8) from Afiba in Fruitvale. The menu extends out two weeks; Josephine is less “I’m hungry now” and more “I expect to be hungry on Thursday, so I’d better line something up.” The photography is rough-and-ready, Etsy-caliber, and the dishes are described by the cooks themselves.