For more than six years, every Facebook status, photo, or page has had a little “Like” button hovering next to it. Want to show your approval? Click that button.
But not everything in the world is meant to be approved. And—nearly since the “Like” button first saw the light of day—users have clamored for a “Dislike” button. Now, they may be getting their wish.
On Tuesday, Mark Zuckerberg, the company’s founder and CEO, told an internal corporate Town Hall that Facebook would soon be rolling out the feature.
“I think people have asked about the dislike button for many years,” Zuckerberg said, according to Re/Code and Business Insider. “Today is a special day because today is the day I can say we’re working on it and shipping it.”
Zuckerberg added that the “Dislike” button wouldn’t work like Reddit’s up- and downvote mechanism, which is probably the most famous “dislike” button on the Internet. Instead, he said, users would now have a technical way to express regret or sympathy in a situation.
“What they really want is the ability to express empathy. Not every moment is a good moment,” he said.
Zuckerberg’s commitment to shipping such a button is new, but his interest in giving users an option other than “Like” is not. Late last year, he said he wanted to build a non-like button but hadn’t settled on the right language yet. And back in December 2013, programmers at Facebook’s compassion-themed hackathon proposed introducing a “Sympathize” button.