Ah, the infinite wisdom of a search engine. Google anything and you'll get, say, 100 million results in about 0.45 seconds. The magic of the Internet!
But that's just step one. Searching for something is easy; finding the right information is not. And for years, the Los Angeles-based screenwriter Ted Smith struggled to find what he needed—the release dates for films, mostly, as well as the schedules for home releases, trailers, and TV series—in one place. He'd scour the web, searching IMDb, then Rotten Tomatoes, then TV.com, and so on, without finding one site that included everything. So last January, he built his own hub of release dates into a site. He called it "The Projection List."
The Projection List is, put simply, a well-designed spreadsheet. It looks like this:
It's minimalist in design and in purpose. All it's meant to do is gather and update release dates. "I knew people, including myself, were frustrated with the way release schedules were presented up to this point," Smith said, "so I knew people would like it."
Smith, as the one updating the spreadsheets, still does plenty of research to sustain the site, by visiting the same sites he did before and keeping an eye on industry news for dates to add to the list. Projecting dates that haven't been announced takes an extra step: For those, Smith works backwards, revisiting the schedules of studios and franchises in the past to estimate when trailers and films will be released in the future.