Spotify users who want to listen to old Taylor Swift albums might now be seeing red.
Or, rather, not seeing Red at all.
On Monday, Taylor Swift removed her entire back catalog from the streaming service. The change was announced in a Spotify corporate blog post that even the Gray Lady called passive-aggressive, entitled “On Taylor Swift’s Decision To Remove Her Music from Spotify.”
“We love Taylor Swift, and our more than 40 million users love her even more,” says Spotify’s announcement. “We hope she’ll change her mind and join us in building a new music economy that works for everyone.”
Swift’s old albums—though not her newest, 1989—are still available on smaller streaming services, like Rdio and Beats Music.
We’ve known for a while that Spotify’s economics simply don’t work for musicians. In late 2011 and early 2012, cellist Zoe Keating made 97 percent of her income, almost $82,000, from folks buying her music as CDs or MP3s. She made less than $300 from Spotify during that same period. Later that year, a Buzzfeed reporter couldn’t figure out the per-stream price of Adele’s “Rolling in the Deep.” One source told her it made 19 cents per 60 streams; another said it made .91 of a cent.
With that math, it seemed likely that an artist would pull their music from the service someday. And if that artist was famous enough, it might even get people talking about how dismal the new economics of music are.