The wonderful and terrible thing about the Internet is that there's never any mystery anymore. Nearly as soon as we posted a story about how an unknown person was running The Atlantic's Ello account (and doing a great job with it), the Ello account holder unmasked himself. We caught up with 22-year-old Kunal Basu-Dutta shortly after he turned the keys to the account back over to us.
Jake Swearingen: So let's start it off. What made you want to start an Ello account for The Atlantic?
Kunal Basu-Dutta: When Ello started I got an invite pretty early on and I thought, "Wow, this is great. I'm here in this new space on a new social media venue." I didn't think Ello would take off the way it did, so that was a surprise. But before that, I made a few accounts in places that I really wanted to work and respected in terms of what they do on social media and editorially.
Swearingen: Yeah, after we posted we got a few notes from other editors, like, "Hey, we've got some mystery person running ours, too." How many accounts are you running right now?
Basu-Dutta: The Atlantic is the one I was actively posting because I enjoy it the most, but I got sidetracked with, you know, my life. The other one I have is AJ+, because I really like what they're doing and I know that they'll probably not be as interested in Ello, so I'm hoping to post for them and then leverage that into an interview. That was also the plan to do with The Atlantic.