How the Plastic Bag Became So Popular
It took years of industry advocacy before the cellophane sack, invented in the 1960s, caught on.
In the 1960s, plastics were just becoming popular. Polyethylene, which today is one of the world's most ubiquitous plastics, had been created in 1898, and then again in 1933. But it wasn't until 1953 that anyone figured out how to make high-density polyethylene—the plastic that's identified in the recycling system as No. 2 and that's generally used to make the type of grocery store plastic bags that California just banned.
In Sweden, a company called Celloplast—that had sold cellulose film—was working out ways to use and sell the stuff. In 1960, the company filed for a U.S. patent for "tubing for packaging purposes," designed by a team of three Celloplast employees. Their idea was that the tube of plastic, laid flat, could be sealed at regular intervals to create the bottom of a bag and left open at the top to insert whatever it was that needed to be packaged.
It was a good idea, but one of the team members, Gustaf Thulin Sten, apparently had a better one: Seal the bottom of the tube, but, on the other end, punch out part of plastic tube to create handles. In 1965 Celloplast obtained a U.S. patent for the idea that was later called "the T-shirt plastic bag," and it's the design, essentially, of every plastic bag you've ever been given in a grocery store check-out line.
Mobil Chemical wanted in too. From the 1960s on, the company had pursued an aggressive policy on polyethylene packaging patents and by 1977 was producing its own bags. Plastic grocery bags were introduced in America in 1979; Kroger and Safeway had picked them up in 1982. But relatively few stores were using them.
In 1985, the Society of Plastic Engineers's Newark Section held its regional conference at the Holiday Inn in Somerset, New Jersey. The topic was "New materials and profits in grocery sacks and coextrusions." There, the author Vince Staten later wrote, a speaker pointed out to the assembled that plastic bags cost less than paper—one thousand plastic bags cost $24, while the same number of paper bags could set retailers back $30.
By the end of 1985, 75 percent of supermarkets were offering plastic bags to their customers. Customers still preferred paper bags—plastic held just 25 percent of the market—but Mobil was working to change that.
"The last stronghold is the grocery sack bag," an executive told the Los Angeles Times, "and now we are going after that."
Within the next decade, the plastic bag had captured 80 percent of the market.