If a picture is worth a thousand words, a vacation picture is worth a thousand humblebrags. A photo of yourself at the beach/on a hike/riding the Tennessee Tornado at Dollywood is, of course, not just a memory captured or a fleeting moment made into a permanent thing; it's also a proclamation—of enjoyment, of relaxation, of day-seizing.
All that YOLO can lead, for the people who see your photos, to some serious FOMO. But the pictures keep coming—to the extent that nine in 10 Americans say they share vacation photos on Facebook. Why, precisely, do they do that sharing? According to a new survey, to "capture holiday moments" (54 percent of them, anyway); to "update family/loved ones on whereabouts" (61 percent); and because of the simple "enjoyment of sending photography" (64 percent).
Here's another thing the survey (commissioned by the software firm Cyberlink using the research firm YouGov) found: All that enjoyment can make your Facebook friends resent not just the fun you're having, but also you for having it. Some 34 percent of the people polled said they would consider unfollowing or blocking their Facebook friends just for posting too many vacation photos. FOMO is a rough thing.