At WWDC on Monday, Apple announced a long anticipated feature called HealthKit. HealthKit will be a one stop shop in iOS 8 for health apps, fitness tracking, and even medical results from your physician. It was rumored for a long time under the name 'Healthbook', so it was a bit surprising to Apple watchers to learn the name was 'HealthKit'. It was especially surprising to the Australian startup that has held the name (and website and Twitter handle) HealthKit since 2012.
The Australian HealthKit "transforms the concept of practice and patient management software," working with medical practitioners and patients around the world. They share a general goal with Apple's HealthKit: making their consumers healthier by creating a health information management system. But they did it first, and they cannot compete with worldwide tech giant Apple.
HealthKit first took to their blog to show their displeasure. "They didn't feel that they had to do a quick domain search - it would have taken 5 seconds to type www.healthkit.com into their browser and discover us. Would it have made any difference to them? Are they so big that they are above doing an ordinary Google search?" The startup had no idea Apple HealthKit was coming, so Apple definitely did not reach out to them before WWDC.