Google's Brand Is Not What It Once Was
The company was once the top brand in the country, but it has fallen in recent years
Maybe it is the Snowden revelations. Maybe it is Google Glass. Maybe it is the creeping realization that Google is a megacorporation, and not just some quirky guys who help you find webpages.
But over the last five years, Google's brand has fallen from the very top of the YouGov BrandIndex Buzz rankings all the way down to 19.
The methodology behind the chart is simple. YouGov asks respondents one question, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
So, what we see here is a rise in negative chatter about Google and/or a decrease in positive talk.
That's the context for the recent small Occupy Google protest, which police broke up Tuesday night, arresting 10 people, according to the protesters' Twitter account. There were also multiple protests during the keynote at Google I/O, the company's premiere conference for developers. One protester was there as part of the on-going war over housing evictions in San Francisco's trendiest neighborhoods. Another reportedly said, "You're all working for a totalitarian company that builds robots that kill people."