Jeff Bezos is throwing a lot of cool stuff at us today with the Amazon Fire Phone. FireFly was a shocker, but perfect for an Amazon-branded phone. The impulse purchasing button has been perfectly integrated. Next, we are getting into the phone's multiple cameras, which we have been expecting, as the Fire Phone was rumored to have 3D capabilities.
Bezos started off the explanation by giving the audience a history lesson on perspective:
Then, he hit us with what we have been expecting: the 3D interface, complete with “dynamic perspective.” It doesn’t give you "jump out at you" 3D, rather, it is just a more clear and well rounded perspective on objects. The screen has a full-blown depth effect; even the lock screens have 3D effects.
The maps feature might benefit most from the 3D capabilities. Bezos shows us the Empire State Building in 3D. (Thanks for the East Coast shout out, Jeff!) As you move the map around, different layers move in relation to one another. The Verge says “the UI feels just a little more alive” and I would agree, it certainly seems to have a unique fluidity to it.