Snapchat added some killer new features last week: text messaging and their take on FaceTime video chat. The new Snapchat video feature is impressive not only in design, but in speed. Within seconds, video chat can be activated between any two devices, using any two different platforms. In order to achieve this, Snapchat turned to AddLive, quietly acquiring the company sometime in the past few months.
Snapchat confirmed the acquisition of AddLive to The Verge, but didn't have much else to say: "We are excited to welcome the AddLive team to the Snapchat family. We have no further comment at this time."