The Stream has been the organizing metaphor for the web for the past several years. In May 2009, a high-ranking editor of TechCrunch identified and summarized this grand shift in the way people used and talked about the web.
"Information is increasingly being distributed and presented in real-time streams instead of dedicated Web pages. The shift is palpable, even if it is only in its early stages," Erick Schonfeld wrote. "Web companies large and small are embracing this stream. It is not just Twitter. It is Facebook and Friendfeed and AOL and Digg and Tweetdeck and Seesmic Desktop and Techmeme and Tweetmeme and Ustream and Qik and Kyte and blogs and Google Reader. The stream is winding its way throughout the Web and organizing it by nowness."
A simple way to describe this change: The New York Times on Twitter or Facebook or the Times Wire? That's The Stream. The New York Times paper or homepage? Not stream.
The Stream represents the triumph of reverse-chronology, where importance—above-the-foldness—is based exclusively on nowness.
There are great reasons for why The Stream triumphed. In a world of infinite variety, it's difficult to categorize or even find, especially before a thing has been linked. So time, newness, began to stand in for many other things. And now the Internet's media landscape is like a never-ending store, where everything is free. No matter how hard you sprint for the horizon, it keeps receding. There is always something more.