The old language gives users the explicit right to control how their names, faces and other information are used for advertising and other commercial purposes. The company’s new policy says consumers are automatically giving Facebook the right to use their information unless they explicitly revoke permission — and the company made that harder to do by removing the direct link to the control used to adjust that permission.
One of the major sticking points in the revised policy deals with minors. The policy terms state that, "you represent that at least one of your parents or legal guardians has also agreed to the terms of this section (and the use of your name, profile picture, content, and information) on your behalf." In other words, Facebook is letting kids sign for their parents, which seems dicey, to say the least.
A spokeswoman for Facebook told The New York Times, "We have not changed our ads practices or policies — we only made things clearer for people who use our service."
The full complaint can be read here.
This article is from the archive of our partner The Wire.