Technology

You're About to See a Lot of New Yahoo Logos

Yahoo's hoping to get at least 30 days of press out of its choice of a new logo before the final version is unveiled on Sept. 5. 

By Rebecca Greenfield
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This article is from the archive of our partner .

Yahoo's hoping to get at least 30 days of press out of its choice of a new logo before the final version is unveiled on Sept. 5. As a part of its makeover, Yahoo has launched "30 days of change," in which it will give the world a new logo every day for the next 30 days, before settling on the final version. Here's today's offering, with exclamation mark intact and oOoOOO implied:

All day today that purple creation will sit atop the Yahoo sites. Then, tomorrow another version will replace it and so on. None of these creations, however, are the final design, as Yahoo explains in this Tumblr post. "We will display a variation of the logo on our homepage and throughout our network in the U.S. for the next month. It’s our way of having some fun while honoring the legacy of our present logo." So, for 30 days, the Internet can see versions of Yahoo's logo that aren't the new logo.

Yahoo understands that its logo is one of the most talked about aspects of its company, unfortunately. But the company also hopes this design change will remind everyone of the other, more important evolutions at the company. "Over the past year, there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too," continues the Tumblr post.

But, it's hard not to see through this as an excessive PR blitz. The logos we'll get in the next month are not the Yahoo logo, so whether you love or hate the each new logo, it's only temporary. Yahoo has put out a YouTube video showcasing a good chunk of possible designs we'll get a taste of throughout August. If you'd like to save some time, just watch that and tune back in on Sept. 5 to see the actual new logo. If you really want to get a head start, Yahoo has hinted it will keep that lovely color purple, the exclamation point, and the "famous yodel."

This article is from the archive of our partner The Wire.