Yahoo's hoping to get at least 30 days of press out of its choice of a new logo before the final version is unveiled on Sept. 5. As a part of its makeover, Yahoo has launched "30 days of change," in which it will give the world a new logo every day for the next 30 days, before settling on the final version. Here's today's offering, with exclamation mark intact and oOoOOO implied:
All day today that purple creation will sit atop the Yahoo sites. Then, tomorrow another version will replace it and so on. None of these creations, however, are the final design, as Yahoo explains in this Tumblr post. "We will display a variation of the logo on our homepage and throughout our network in the U.S. for the next month. It’s our way of having some fun while honoring the legacy of our present logo." So, for 30 days, the Internet can see versions of Yahoo's logo that aren't the new logo.
Yahoo understands that its logo is one of the most talked about aspects of its company, unfortunately. But the company also hopes this design change will remind everyone of the other, more important evolutions at the company. "Over the past year, there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too," continues the Tumblr post.