It will be the same with you. There are lots more high-tech companies who have cooperated with the government. Most of those company names are somewhere in the thousands of documents that Edward Snowden took with him, and sooner or later they'll be released to the public. The NSA probably told you that your cooperation would forever remain secret, but they're sloppy. They'll put your company name on presentations delivered to thousands of people: government employees, contractors, probably even foreign nationals. If Snowden doesn't have a copy, the next whistleblower will.
This is why you have to fight. When it becomes public that the NSA has been hoovering up all of your users' communications and personal files, what's going to save you in the eyes of those users is whether or not you fought. Fighting will cost you money in the short term, but capitulating will cost you more in the long term.
Already companies are taking their data and communications out of the US.
The extreme case of fighting is shutting down entirely. The secure e-mail service Lavabit did that last week, abruptly. Ladar Levison, that site's owner, wrote on his homepage: "I have been forced to make a difficult decision: to become complicit in crimes against the American people or walk away from nearly ten years of hard work by shutting down Lavabit. After significant soul searching, I have decided to suspend operations. I wish that I could legally share with you the events that led to my decision."
The same day, Silent Circle followed suit, shutting down their email service in advance of any government strong-arm tactics: "We see the writing the wall, and we have decided that it is best for us to shut down Silent Mail now. We have not received subpoenas, warrants, security letters, or anything else by any government, and this is why we are acting now."
I realize that this is extreme. Both of those companies can do it because they're small. Google or Facebook couldn't possibly shut themselves off rather than cooperate with the government. They're too large; they're public. They have to do what's economically rational, not what's moral.
But they can fight. You, an executive in one of those companies, can fight. You'll probably lose, but you need to take the stand. And you might win.
It's time we called the government's actions what it really is: commandeering. Commandeering is a practice we're used to in wartime, where commercial ships are taken for military use, or production lines are converted to military production. But now it's happening in peacetime. Vast swaths of the Internet are being commandeered to support this surveillance state.
If this is happening to your company, do what you can to isolate the actions. Do you have employees with security clearances who can't tell you what they're doing? Cut off all automatic lines of communication with them, and make sure that only specific, required, authorized acts are being taken on behalf of government. Only then can you look your customers and the public in the face and say that you don't know what is going on -- that your company has been commandeered.