For a long time, everything about the appetite for online video has been assumed to be moving in one direction: up, and very quickly. But there is one statistic that's shown a pretty surprising reversal over the last year: our attention spans. Over the last year and a half, according to the numbers compiled by ComScore, the amount of video Americans watch online has stayed pretty steady, but the length of each individual video has reversed its rise and has plummeted over the last year from nearly 7 minutes to just over 5 minutes.
But Chad Hurley and Steve Chen, founders of YouTube, are betting against this trend with their latest venture: a new social sharing video app called MixBit which gives users 16 seconds, a full 10 seconds longer than micro-video network Vine and a single second more than Instagram's new video offering. But MixBit goes even further with its social tools by allowing people to create hour-long videos by splicing together up to 256 of those 16-second clips (or parts of them). That's absurdly long for the Internet, where MixBit hopes we share and view said videos on Twitter, Facebook, and Google +. While the length of videos watched on the Internet has been dropping, our patience is even shorter on apps since most people aren't watching hour long masterpieces on their phones. Even 15 seconds for some janky Instagram video can seem like an eternity. How are we expected to sit through an hour-long MixBit remix epic?