The easiest way to respond to bad news about you is to dismiss its writer as a fraud and condemn him or her to a new category called fake journalism. To see the latest example of this defense mechanism, look no further than Bryan Goldberg, a co-founder of the Bleacher Report, who has written a screed against "'real journalism'" (the sarcastic quotation marks are Goldberg's). Inspired by Napster founder Sean Parker's 9,500 word essay, which also falls in this hating-on-journalists genre, Goldberg has chimed in not just to defend Parker, who he calls " a person who fundamentally changed the world," but to save himself.
Veiled as a heroic stand against the terrible world of blogs, Goldberg just wants to call out someone who wrote something mean about him. "A few weeks ago, a 'real journalist' named Joe Eskenazi won a presitigious award for his preposterous and poorly researched 'profile' of the company I co-founded, Bleacher Report," writes Goldberg on Pando Daily. Eskenazi, you see, falls into the category of "'real journalist'" because he hurt Goldberg's feelings with his SF Weekly feature story about his company. Goldberg claims he never reached out to him for comment, thus negating all of the reporting in which Eskenazi quotes people calling the site "crap." Ergo he is "real" (ie. fake) journalist, a reflection of the overall state of things in this biz.