Since Apple bloggers have little to no actual communication with the people inside the company, most iReporters get their validation after having already written the news, giving them an unjustified sense of import, which is about to get worse. Rather than report stories based on information, these people often write based on their own fantasies, and then when the actual information comes out—via product announcements, and the like—they pat themselves on the back for getting it right, validating the entire ecosystem of non-information, which is the exact opposite of how things should work.
Yesterday, for example, Apple released a bolder, thicker version of the standard font in its new phone operation system iOS 7. The bloggers had been up in arms because the original choice "Helvetica Neue Light" was far too light to read, in their opinion. And because they had complained about it and Apple changed it, it not only proves that their system of reporting works, but that it therefore should be doubled down on. "The best thing for us to do is to continue to make noise about the remaining issues," wrote Instapaper founder and newly minted Tumblr millionaire Marco Arment on his personal site. That's right: More bloviating.