Not only is Netflix creating compelling original content worth watching on its streaming service, but the HBO-of-the-future is facilitating a similar revolution on the cable networks as well. Hoping to get more exclusive rights to shows that its subscribers value, Netflix has started investing in the type of stuff that appears on the traditional boob-tube first. It helped resurrect the AMC show The Killing, for example, because it knew that its audience would like more seasons of the serial crime drama, reports The Wall Street Journal's Amol Sharma. In exchange for the cash, Netflix got exclusive streaming rights just three months after the season finale, which is a win-win for viewers (and for Netflix): Not only do fans of a pretty acclaimed show get more of it on cable, but Netflix subscribers also get a chance to watch a well done drama pretty soon after its release—all because it's what viewers like you want. That's pretty incredible considering how much junk populates the airwaves just to fill up time.
When people aren't at the mercy of the TV Guide schedule, it turns out they seek out higher quality programming than when channel surfing. Since Netflix provides on-demand streaming content for people who will stop paying them money if good shows don't show up, it means less fluff ends up on the service. Reality TV—the scourge of television programming—for example, doesn't play well on Netflix. The service dropped a slew of A+E's "unscripted fare" like Pawn Stars and Ice Road Truckers because when given the choice of what to watch on their own time, its subscribers didn't binge on reality television.