A year ago today, Yahoo made the surprise announcement that Marissa Mayer, the young Google all-star, would attempt to turn around its dying company, and looking back she certainly has improved a lot of parts of the company—just not the most important part: Revenue. The stock has made a steady climb of more than 70 percent since her arrival:
The stock price, though, might have more to do with Alibaba, its Chinese property, growing, notes the Associated Press. But, the acquisitions, and general positioning of Yahoo as a "mobile first" company have investors adding it to their portfolios.
In addition, morale within the company has improved, "people inside and outside the company" told The Wall Street Journal's Amir Efrati and Rachel Emma Silverman. Despite a little media outrage over the work-from-the-office mandate Mayer instituted earlier this year, people say they like it. The free lunches, swag, and other perks have attracted and kept the best talent. "More people are applying to work at Yahoo and more employees are staying," a Yahoo spokesperson told the Journal, adding that the rate of attrition has halved since a year ago.
But despite all of this good news, Yahoo hasn't made more money during Mayer's reign. Total revenue rose only 2 percent and its "most important line of revenue"—ad sales—has dropped and isn't expected to fare much better in the near future. There are low expectations for today, with revenue coming in at $.30 per share.* "The problem is advertisers don't want what Yahoo is selling," one analyst told Marketplace. "There's nothing that they've done [this past year] that changes that," he added in a separate interview.