In Kuwait, even grandmas have Instagram businesses. In this case "Instagram business" does not mean a business using Instagram for free (but pretty!) advertising, like Coach posting hued advertisements for its bags and shoes. Rather, people use their Instagram accounts as online store fronts, selling anything and everything through the social network. "If you have an Instagram account, you can slap a price tag on anything, take a picture of it, and sell it," explains artist Fatima Al Qadiri, who grew up in Kuwait, in a Mousse Magazine interview. "For instance, you could take this can of San Pellegrino, paint it pink, put a heart on it, call it yours, and declare it for sale. Even my grandmother has an Instagram business!" The practice is so popular, Kuwait has an Instagram Business Expo.
Jason Kottke dug up a few examples of "Kuwait's booming Instagram economy" and they're a fascinating use of the filtered photo-sharing service that we don't see here. For these sellers, Instagram provides a free, beautiful web store with built in social-sharing features. The service has no method for financial transactions. Instead, Kuwait's entrepreneurs, post a WhatsApp or Kik number (for low-cost texting) and an e-mail address for business inquiries and do their bidding that way.