The latest in iWatch rumors all but confirms this thing is coming, with Apple filing a trademark for "iWatch" in Japan, which is only very exciting for Apple and its investors. Of course the aspiring wearable gadget maker hasn't commented on its impending invention, but these trademark filings show a company's thinking about its future. So: At some point in the near future — maybe "late 2014" says one rumor report — the masses will have an iWatch, which could be okay, maybe. Really, this invention is all about saving Apple. Here's why:
Apple's Stock Doldrums
Despite having one of the most valuable stocks on the planet, the investors aren't happy with Apple. On Friday it closed below $400, losing almost half of its value in nine months. The slump is especially surprising because the company made a bunch of psuedo interesting announcements at its World Wide Developer Conference. Not everyone loved the new (beta!) iOS 7, but the new Macbook airs got great reviews. The drop, however, might have more to do with the recent string of bad press Apple has gotten itself into, like the e-book pricing scandal and some patent rulings that didn't go its way. In other words, Apple needs some good news to distract investors.