It wasn't all Ive's fault, though. "Many of the new icons were primarily designed by members of Apple's marketing and communications department, not the app design teams," sources tell The Next Web's Matthew Panzarino. "From what we've heard, SVP of Design Jony Ive (also now Apple's head of Human Interaction) brought the print and web marketing design team in to set the look and color palette of the stock app icons." Also, apparently, there wasn't much communication between the various teams working on different apps and icons.
So, yeah, Ive didn't singlehandedly design an "inconsistent" experience that some say chose "style over substance." But he did oversee the iOS reboot. The finger-pointing is fair: Last October, Ive replaced Scott Forstall, who got the blame for all the tacky skeuomorphism in Apple's design. Expectations were high for Ive to "save Apple." He had openly stated that skeuomorphism doesn't stand the test of time. But the design geeks — not just the Apple geeks — had faith in his taste. Here's Fast Company's John Pavlus before Monday's announcement: "What Sir Jonathan Ive is interested in, surely, is evolving iOS’s design to make it more of an ease and pleasure to use, not picking sides in some faddish war between 'flat' and 'not.'" But Ive didn't go that route:
you suddenly want what gets taken away. seeing iOS 7 makes me want to shove my hands into beach sand, stroke corduroy, smell rich mahogany.— John Pavlus (@johnpavlus) June 10, 2013