Lydia DePillis made the Tumblr "100 Percent Men" while procrastinating on a Sunday afternoon. By Wednesday, the single serving Boys Clubs site that posts pictures of 100 percent male dominated organizations—including the editors of The New Republic where DePillis works—was getting passed around Twitter. "I want to show a lot of manifestations of egregious maleness," the technology reporter told The Atlantic Wire. Outside of Tumblr, however, DePillis had been cataloguing the unfortunate trend on Twitter, tweeting out examples of all-dude conference speaker agendas, boards of directors, and the like for the record. "I would tweet about them in a frustrated way, but in a way that also collects them," she said. The Tumblr, however, does more than collect instances of groups curiously lacking women, it puts them on a public forum as a means of shaming. But, is that the best way to change a deeply rooted problem or is it just making the case for tokenism?
The Tumblr isn't overly critical. Commentary is sparse and the header takes a matter of fact tone: "Corners of the world where women have yet to tread. Shine a light," it reads. It doesn't come out and say "THIS IS BAD." But that's because it doesn't have to. The photos of the homogenous faces over and over again say enough. These companies or organizations or anythings—DePillis accepts a variety of "Boys Clubs," from Presidents of the United States to people ringing the NYSE bell—don't necessarily have anything against women, per se. It's just that their leaders aren't women. The Tumblr raises awareness not just of that, but that so many of these Boys Clubs still exist—even, and especially, in the era of Lean In.