NBC on the marketing of energy-efficient light bulbs John Roach reports on a new study from a University Pennsylvania researcher on how political ideology bears on effective marketing of green energy products. "Widespread adoption of energy-efficient technologies such as compact fluorescent light bulbs and electric cars promises to curb the pace of global climate change. But if widespread adoption is the goal, don't mention the environmental benefits, a new paper suggests." While such messages "may be unnecessary to sell the energy-efficient technologies to liberals," it can turn away conservatives: "When energy efficient, but more costly, compact fluorescent light bulbs (CFLs) were sold with a sticker that read 'Protect the Environment,' conservatives shied away from them."
The New York Times on garbage in Oslo If you burn garbage to produce heat and energy, what happens when you run out of garbage? John Tagliabue writes from the capital city of Norway: "Oslo, a recycling-friendly place where roughly half the city and most of its schools are heated by burning garbage — household trash, industrial waste, even toxic and dangerous waste from hospitals and drug arrests — has a problem: it has literally run out of garbage to burn." He continues: "The problem is not unique to Oslo, a city of 1.4 million people. Across Northern Europe, where the practice of burning garbage to generate heat and electricity has exploded in recent decades, demand for trash far outstrips supply."