With time ticking down until Google Reader’s demise, competing RSS services are trying to perfect products that will lure in former Reader users. Digg, which is working on a Google Reader replacement, and Feedly, whose product is already up, running and gaining popularity, both posted the results of surveys this week in which they asked current Google Reader users how they share content.
A theme that comes through in both surveys is that RSS users still often rely on email to share content. Of the 8,600 Google Reader users who responded to Digg’s most recent survey, nearly 80 percent say they share news via email.
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That’s not particularly surprising since Google Reader got rid of many of its social features in 2011 and no longer allows for easy posting to Facebook or Twitter, while there is still a Google Reader keyboard shortcut to email an RSS post. Still, email as a method of sharing also pops up in Feedly’s survey, which got responses from over 7,000 current Feedly users (many of whom likely once used Google Reader). That’s not to say, though, that email sharing is ideal: Feedly says a common refrain in its survey results is that users want to “remove friction from the type of sharing which is currently implemented using email.”